Click Frenzy is around the corner – and along with it a whole host of big sale days to round out the year. It is crucial to ensure your website is ready for the traffic and opportunities that could be coming, so you can make the most of this period. To help you out, we have 5 tips to get your site prepared so you can stand up to the competition before game time!
Does your navigation make it easy for users to filter and find the products they’re looking for? If only certain items are on sale, do you have a sale specific page? Your customer is likely looking at lots of websites for similar products and deals and their experience on your site counts. Check out the competition and see what their user journey is like. The less clicks to purchase, the better.
Make sure you’re pulling through images from past customers either through your Instagram feed or another plugin to show your products being used by others. People love to see the product in a real-life scenario and it never hurts to pull that through to your website using a simple plugin (and it’s easy peasy if you’re using Shopify!).
Do you make use of your product star ratings at a glance, or do users have to go hunting for them? Do you highlight your best reviews on top products? Users want to know why you are the best shop to purchase from – so make it obvious! There are plenty of plugins and embed codes to help pull this info through.
It’s sadly super common that shops don’t have offers easily accessible or the coupon code section obvious in checkout. Consider using a sitewide sale to auto-discount the products (particularly during big events like Click Frenzy) instead of a code that needs to be remembered. We know coupons can sometimes be easier to implement depending on your system, so if that’s the case, make it super easy to find, and make the code easy to copy and paste (or remember).
This ties a little into point 4, but there’s a reason why people have abandoned checkout email marketing! Checking out should clearly show what shipping costs and how to add discounts, as well as using integrations that make it easier to add customer details, like express checkout.
We tried to narrow down our tips to five, but there’s always room for more! Some other things we recommend (but didn’t quite make it into our list), include:
So, how many of these tips are you already on top of? Maybe you’re smashing it, or maybe you need a little extra help. If you do, we specialise in eCommerce digital experience across a number of popular platforms and we’d be happy to help you smash some goals for Click Frenzy and beyond!
Click Frenzy is an Australian initiative that was born 10 years ago from the popular Cyber Weekend deals seen in the USA. Click Frenzy basically acts as a marketplace for all of the biggest deals that are available during the limited time window.
If you want to be part of it, take a look at our sister agency Agora’s article about how to make the most of the sale period, whether you join officially or unofficially! This article looks at the other areas of marketing, making it a great match to this article so you are prepared from all angles.