Shopify has thousands of themes on offer and picking the perfect one can be a little overwhelming. While whatever theme you choose may do the job, they are not all created equal.
At iterate, we are super focused on creating sites that offer great user experience, encourage sales, and are SEO friendly. Working within Shopify stores is part of our jobs and over time we have found a few themes that we consider favourites.
Our criteria when narrowing down our choices included having product variants, categorisation and filtering options, a gallery of images, and AfterPay integration. While all the themes we chose are paid, they prevent the need for these features to be hardcoded in the future, ultimately saving you money.
So, if you need help finding a Shopify theme that ticks all the boxes, read on!
How to choose a theme
While we love all of the themes we’ve mentioned, it’s important to find the right one for your eCommerce store. When we look at themes, we consider the following points:
- What are the three top features the theme must have?
- What is the budget for the theme?
- What kind of images will be used on the site?
- How many products will be sold on the site?
- Is the theme easy to use from a consumer perspective?
- Is the theme mobile friendly and conversion optimised?
- Has the theme been used by similar brands?
By answering these questions, we can identify if a theme is suitable for a client or brand we are working with.
Shopify is one of the most popular eCommerce solutions for good reason but it is also home to lots of different themes and options. If you need help picking a theme or want a little more information on our favourites, get in touch with our team of SEO and CRO specialists today.