Starting with our bread and butter...
Consumer Behaviour & Research
Ever wondered why your customers aren’t adding to cart? (Just DO IT) Or why your latest sale didn’t convert as well as you thought it would? …but sales usually work right? Wrong. Whatever the problem is, it’s likely that the cause is a lack of customer understanding and research. Have you ever wondered “what is going on inside their head?” when looking at your GA data? Well, you may need to look a bit closer, and on a different platform because honestly, GA won’t tell you all that much about your customer behaviour.
And how do we gather this information?
User Research & Programs
We use a range of qualitative platforms like Usertesting.com and Askable as well as quantitative platforms like VWO, HotJar, Crazy Egg, and Full Story to get a deeper understanding of what the user wants. We ask a range of questions around what information customers value, whether they’re experiencing information overload or information deficit, whether the product images are hitting the right target market, and if the website has a clear customer journey. Call us aliens because we’re probing the heck out of those users. We’re all about data and I think honestly, most of us wanted to study Psychology so consumer behaviour is naturally right up our alley. If you understand your audience then you’ll know how to adjust your website to match what they value in a brand.