Data always speaks for itself, we just listen. There is a load of work that goes into user behaviour research, but Rome wasn’t built in a day… and we want your business to be the Colosseum. User behaviour research comes in a number of different forms from qualitative methods such as focus groups and digital user testing through to quantitative research like heatmaps and click maps. Your preferred research method will depend on the insights you want to pull from your website. However, the optimal insights will be achieved with a great mix of both qualitative and quantitative – a delicious research method cocktail, if you will.
Before jumping into website design and creative, you will want to invest in UX design as a primary focus. If you want a website that brings all the boys to the yard, so no website is better than yours… then UX is a must. As a user experience agency, we can propose solutions and work with designers to develop a concise user experience before any design takes place. In its most basic form, this involves information architecture (site layout and where information about your product or service sits), page layouts, user behaviour flows, and any custom functionality that you might want to consider for improved user experience.
Our user experience designers will make sure you’re making the most out of the landing pages that you are sending traffic to. We want to squeeze every last drop out of the landing page sponge. We make sure that your messaging is concise and that the user is able to easily access the right information, USPs, and values for your company. We then build up your landing pages from a CRO and user experience perspective which is based on research rather than purely creative design. That way we know we’re putting the user first, and delivering the right information at the right time in their journey.
We’ve had some snazzy Australian businesses who have given us the opportunity to achieve great results through our data driven approach to UX. Our team has uncovered some great insights through user behaviour tracking that have lead to impressive and noticeable results once applied. Want to find out more? View our full list of case studies.
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