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UX Services - Our secret weapon

User Experience Agency Brisbane

All great websites have one thing in common at their core, a great user experience… oh, and an unbelievably talented team at iterate agency to make it all happen.

What’s included in our

User Experience Services

User Experience Audits

The UX Specialists at our Agency can find countless UX issues just by auditing your website. We audit your website using the heuristic evaluation method which allows us to spot problems in your design. Typically users will test a website, but for a heuristic evaluation it’s performed by usability experts. 

Landing Page & Website Re-Development

We’ve redesigned countless landing pages, making sure our design fits the rest of the website but is still a drastic improvement to the overall layout. Not with a fizzle, but with a bang – sometimes you need to do the largest change first to kick your results into action. And our UX experts want to get you more bang for your budget. 

User Testing

User testing puts your customers in the testing seat and lets us hear their direct feedback (the good, the bad, and the ugly) as they execute a number of tasks. This lets us spot user issues that are unique to your customers and odds are, if it’s a UX issue picked up by some of them, it’s being picked up by many more. We use a combination of PlaybookUX and Askable to ensure we’re finding the perfect target market to participate in our tests, and running them through a smooth un-biased number of tasks on your site. We’ll find out what your users already love, what’s missing, and what is turning them away.

Mobile Experience Optimisation

Not only great for your website experience and conversion rate, mobile optimisation is also an important SEO factor. So we made sure to include mobile optimisation in our user experience services to ensure we keep your customers coming back to your website. Around 60% of all sessions now come from mobile devices and as more and more people move away from using laptops for general browsing this number is only going to increase.

UX/UI Design

We can help you go back to the drawing board and implement great UX/UI design from the get-go. We can help you redesign core parts of your website to improve your user experience. We base all of our recommendations off data or expert evaluation before making any decisions about what improvements to make to your website design.

Information Architecture

Ever spend ages trying to locate the right information or product on a website? Ever found that particular bits of information weren’t where you expected them to be. This is one the core reasons for frustration on a website and it all comes down to information architecture. Our IA services make sure your users find the information they need, when they need it, and where they expect it to be.

Improve my user experience

Delivering Outstanding User Experience. Starting with...

User Testing & Research

Data always speaks for itself, we just listen. There is a load of work that goes into our user testing and behaviour research services, but Rome wasn’t built in a day… and we want your business to be the Colosseum. User behaviour research comes in a number of different forms from qualitative methods such as focus groups, user testing, surveys, and quantitative research like heatmaps and click maps. Your preferred research method will depend on the insights you want to pull from your website. However, the optimal insights will be achieved with a great mix of both qualitative and quantitative – a delicious research method cocktail, if you will.

UX research platforms we love

Great user experience starts with...

UX Wireframes

Before jumping into website design and creative, you will want to invest in UX design as a primary focus. If you want a website that brings all the boys to the yard, so no website is better than yours… then UX wireframes are a must. As a user experience agency, we can propose solutions and work with designers to develop a concise user experience before any design takes place. In its most basic form, this involves;
– Information architecture (site layout and where information about your product or service sits)
– Page layout & Hierarchy
– User behaviour flows
– Custom functionality that you might want to consider for improved user experience

UI Design & Prototyping

Our user interface designers will make sure you’re making the most out of the landing pages that you are sending traffic to. 
We want to squeeze every last drop out of the landing page sponge. We make sure that your messaging is concise and that the user is able to easily access the right information, USPs, and values for your company. We then build up your landing pages from a CRO and user experience perspective which is based on research rather than purely creative design. That way we know we’re putting the user first, and delivering the right information 
at the right time in their journey. UI Design is where it all comes together and you’ll see exactly how your site will look and feel. We’ll even throw in some prototyping so you can interact with your site as well!

Personlyzd

Financial Comparisons with a Personal Touch

User Experience Service

Case Studies

We’ve had some snazzy Australian businesses who have given us the opportunity to achieve great results through our iterative approach to UX, CRO, and SEO Services. Our team has uncovered some great insights through user behaviour tracking and consumer research that have lead to impressive and noticeable results once applied. Want to find out more? View our full list of case studies.

Our Work

Offset Property

CRO, UX, & SEO Backed Design & Development

Modinex (Coming Soon)

The most burning questions we get about

User Experience

What is UX?

We don’t mean to sound so fluffy, but it really is about how the user feels when interacting with your site. It’s about creating a positive experience, which in turn helps your performance on search engines. What would you rather - your users stabbing the back button, never to return, or an experience so heavenly, angels sing as the light pours into their office? Yeah, that’s what we thought too.

How does user experience affect my site?

A bad user experience is like a nail in the coffin for your site. Users are likely to leave, possibly never to return. While some sites get away with bad UX, if you have any kind of competition, a bad experience will see users flee. This in turn affects your site’s performance, which dominoes into your SEO and CRO results.

How can user experience be improved?

User experience relates to the design of your website. Results from user experience tests give us the information to review and update your site’s design accordingly. This could be copy changes, updating a button, reviewing colours, or crafting new CTAs (Call to Action).

How do you test UX?

There are a number of ways to test user experience. We use several tools to do this, including VWO and Hotjar, as well as implementing user testing to really review how a user experiences the site and what could be improved.

What is a user journey?

A user journey is the path a user takes to reach a goal on your website. For example, a journey could be entering the site, viewing a few pages, then submitting a contact form. We use journeys to see what it takes for someone to get to your conversion point.

Should I do user experience with another service?

Yes! User experience work is all about testing new things, gathering data, and evaluating the results. Ultimately, it can affect several other areas like CRO and SEO. Whether you do these things yourself or want to combine several of our services, we always recommend a holistic approach.

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