Where our partnership

Started

UNE Partnerships approached us mid-way through last year (2020) during a year which will certainly remain on everybody’s minds for a while. The shift that the world took to online and virtual training meant UNE Partnerships was poised to become leaders in online education.

Our Brief from UNE Partnerships

• Focus on building B2B side of the business by designing new categories and service pages for employers
• Re-design information architecture to improve user experience and course navigation and findability
• Overall updates to website plugins and security
• Increase form submissions and enrolments by streamlining the process

Opportunities We Discovered

• Harness growth in the B2B side of the business
• Creating a greater user experience through website updates would improve the overall conversion rate
• Plenty of room to move when redesigning pages for UX which creates opportunity for conversion rate and search engine optimisation
• Opportunity to decrease the number of clicks to conversion through IA, contact form, and enrolment optimisation

During our analysis, we found that UNE Partnerships had a convoluted and lengthy navigation process, high number of clicks to conversion, a low focus on the B2B side of the business on the website, and lacked website maintenance during the past few years. We knew we could create a higher rate of enrolments and contact form submissions by improving the flow of the website. And so we quickly got to work.

The Process

Information Architecture & Mega Menu

We started with a top down approach, beginning with site structure and presentation of information. We wanted to make sure we removed unnecessary clicks and made finding Qualifications, Short Courses, and Employer Services easier. We recognised a number of areas where an additional click was required and filtering wasn’t enabled. This led us to choosing to implement a mega menu, followed by a category and filtering system. Students could simply navigate via the mega menu, or select an overall course category and filter from there to find what they need. The menu was the first iteration of our project, pushed live back in November while we worked on the rest in the background.

B2B Services Implementation

UNE Partnerships wanted to expand into the employer market through business training within Workforce Consultancy, Learning & Co-Design, Training Solutions, and Tailored Qualifications. To help them enter this market through their website, we created a template for their employer services pages, which quickly explained what the service aims to achieve, a breakdown of inclusions and a compelling call to action, prompting users to get in touch.

Finish it all off with

Contact Form Optimisation

We wanted to gather a bit more qualifying data for UNE Partnerships’ enquiries. We wanted to know the reason behind their form submission and some course specific requirements, which meant that the team over at UNE Partnerships could qualify them. We linked all of their information through Hubspot via our partners at Agora Agency and customised the contact form depending on qualification, short course, or employer services.

Leading the

Australian Investment Market

Offset Property is a real estate listing site with a twist. Beyond offering exciting investment opportunities, they also offer complimentary services to assist with financial & investment advice which really sets them apart from competitors like realestate.com and Domain. Though the good times don’t stop there, Offset Property partners with luxury Australian property developers that they have pre-qualified as a-grade investments, ensuring top notch quality, location, and blue-chip real estate.

The Process

Discovery & Research

We started off with the research component, our bread and butter, and began to map out how our ideal users would interact with this website. We settled on our two key target markets:

1. Property Investors
2. Owner Occupiers

We decided that for SEO and usability, it was best to split the target groups so that the user never has to guess whether this website was made for them. This especially mattered because there are specific services for each group, which had potential to become confusing for the user & messy for Offset Property, if not handled correctly.

UX Wireframes & Mapping the Site Functionality

We had a lightbulb moment and came up with a few core functionalities that the website needed, and they were as follows;

1. Interactive mega menu to quickly filter search results
2. A search functionality on each core page to direct the user exactly where they want to go
3. An advanced search for…
   a. Type of home
   b. Location search
   c. Number of rooms
   d. Number of bathrooms
   e. Construction status
   f. Construction finish data
   g. Price range
   *takes a deep, suffocated breath in*
4. Map integration
5. Featured listings
6. Marketing qualified contact forms which split up the name of the development as well as their property partners to keep track of leads *exhales*

UI Designs & Solidifying

The Usability

Finally we could put everything together and start to see what this website would look like in action, and boy is it a beauty. We started with the UI designs and ensured the website was achieving peak usability. We ended up changing a few things around in this phase because, in hindsight, they looked better in wireframing than in the final design. And that’s a good Oprah moment there folks, always refer to your goal & be willing to change if it isn’t serving said goal. We also took the opportunity to improve and add some additional features because, why not? Sprinkle a little something-something extra, and make the whole thing a little more delightful.