A Jam Packed Update for Our Website
We’ve been ticking away here at iterate making some more changes to our website, including; FAQs, schema markup, a new case study, services redesign, and launching an SEO copy guide! We said this update would be jam packed so let’s get into it.
What we got up to
We made 5 major changes to our website this past 2 months, some of these changes were made to improve the user experience or optimise the website for search while the others were new additions to add extra value for our users.
A New Services Section Design for our Home Page
We made this change for two main reasons;
- The original layout didn’t work as effectively on mobile devices. It was clearly created for desktop and ‘made to work’ on mobile instead of putting mobile devices first.
- Users tended to skip this section on desktop devices so we wanted to re-work it for a higher engagement rate.
- The original layout didn’t include as much information as we wanted it to and the existing design wasn’t flexible enough to allow for this extra text and icons.
The to-do list
Another New Case Study!
We’ve been revving up our case study efforts, our next one will be bringing you the results of our latest Shopify re-theme for our client, Rent This Bike, who specialise in motorcycle rental. We scored some pretty great results for this eCommerce website and we’re keen to share for anybody who might be thinking about re-theming their website before black friday sales.
A Digital PR Guide
Erin has been working on our next downloadable for Digital PR after launching our Copywriting guide last month. We know you’re keen for the juicy details and agency secrets to be exposed to hang tight as it’s coming within the next few weeks! No pressure Erin.
Top Secret Tools
Ben has still been working in the background on a few interactive tools and calculators in between smashing client goals. Rome wasn’t built in a day!
The Wrap Up
And once again that’s a wrap on our July/August work for Iterations Volume 3. We hope you enjoyed this major update and don’t forget to check out our website to see our new additions up close and personal!