Video as a preferred medium
Video is growing all the time. Users want to digest information easily, they want to multitask while they do so, and they want it to be fun (as much as possible). This is where video ticks all the boxes. In fact, YouTube is the second most popular social platform in Australia, with 16 million unique monthly visitors, and videos in posts increasing traffic from search results by 157% (Take a Tumble). We’re not saying make every piece of content into a video, but if it fits, make it happen!