fbpx

How to Create a Content Strategy with Pillar Pieces

Erin Payne

Oct 18 .

The way search engines rank websites has come a long way in the past decade. When I was new to the SEO world, it wasn’t uncommon to see (and expect) content with a level of keyword integration that verged on spammy. Now, search engines have evolved enough to be able to identify whether content is of high quality or not and adding keywords a bunch of times is not it!

While search engines must still rely on analysing content through the use of data (for now) and there are always improvements to be made, Google has made it clear that high quality content always wins. But how do you do that? This is where content pillars come in…

What the heck is a content pillar?

The best way to describe a pillar is to put you in the shoes of someone searching online. Say you are organising a Halloween party and need some ideas for decorations, food and drink, costumes. You sit down at your computer, open up your favourite search engine, and type in “Halloween party decor food drink and costume ideas”.

Some sites you may see on the first page of results include Delish’s Halloween Recipes page and this blog with 70+ Adult Halloween Party Ideas. Both have lots of high quality content, but there are some key differences that make only one of these a pillar.