The cost of a low
Rent This Bike was working with our sister agency, Agora, seeing some pretty great results, but they knew it could be better. The problem with a low conversion rate is that no matter how much you spend on your ads, you’ll always need to spend more to make more. That’s when we stepped in to lift that conversion rate and make the most of the money that Rent This Bike was spending on their ads.
The Brief from RTB
- Enhance the overall design of the website
- Improve the information architecture
- Increase the conversion rate