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Our Top Four Favourite Shopify Themes for CRO & UX (June 2021)

Erin Payne

Jun 14 . 4 min

Shopify has thousands of themes on offer and picking the perfect one can be a little overwhelming. While whatever theme you choose may do the job, they are not all created equal.

At iterate, we are super focused on creating sites that offer great user experience, encourage sales, and are SEO friendly. Working within Shopify stores is part of our jobs and over time we have found a few themes that we consider favourites.

Our criteria when narrowing down our choices included having product variants, categorisation and filtering options, a gallery of images, and AfterPay integration. While all the themes we chose are paid, they prevent the need for these features to be hardcoded in the future, ultimately saving you money.

So, if you need help finding a Shopify theme that ticks all the boxes, read on!

Envy

A beautiful, modern design, Envy works well for fashion and lifestyle brands. This theme is top of our list for a reason! It has a mega-menu ability with image callouts, great categorisation and filtering, and image hotspot linking for an Instagram-like shopping experience. It also provides zooming on product images and it’s super easy to find product variants like colours and patterns for your products.